- International artist and curator – Dr.Jie Li-Elbrächter
- Zen master – Yuanzheng
- Musician – Mr. Wu Junde
- Actor – Ms. Zhang Lixin
- Excutive Director of Xiangcai Securities – Mr. Sun Yongxiang
- Founder of Teaching Corps in North-west Yunnan – Mr. Yang Xiting
- Excutive Director of China Cultural Media Group Limited – Mr. Guo Chaoqiang
- Founder of Charitable organization Shan Gong Jia Yuan – Mr. Duan Wei
- Associate Professor of Sun Yat-sen University School of Communication and Design – Ms. Liang Guanghan
Co-founders come from various backgrounds and specialize in different fields, united by a common vision to lead a lifestyle and culture platform of “freedom”. This is a gathering of people who yearn for happiness and follow their hearts, with the purpose to explore and guard the lifestyle shared by multiple nations and cultures.
On April 18, 2021, EASY LIFE UNION held a grand alliance inauguration ceremony. More than 40 influential Lijiang homestays and coffee shopkeepers joined as initial members and the founders of the alliance and toasted to celebrate the official establishment of the alliance.
EASY LIFE UNION members:
Join the EASY LIFE UNION, to explore the most beautiful scenery, gain the sincerest friendships, and have the most memorable time. There is no pursuit of fame and fortune, but to forget the anxiety and stay away from the noise.
- Unique Yunnan culture, art, life, scenery, journey, and B&B information.
- Professional content planning, event planning, professional content production (mainly video), professional self-media operation assistance, to attract the right guest source.
- Broaden customer acquisition channels. No longer trapped in OTA and friend recommendation, but use life IP as the starting point, to spread the wonderful life of Lijiang, and tackle the off-season issues, from the efficient acquisition of customers through precise channels built by the alliance;
- Cost-effective supply chain support, to deliver good life, good things, and the warmth of Yunnan, solving the problem of single profit model.
- Single small platform (individual homestays, cafes, etc.) has become a large platform through alliances, providing an interface for connecting with larger resources and realizing greater possibilities.